MontrealAlouettes.com
MONTREAL – Bleublancrouge is very proud to announce that it has signed a new partnership with the Montreal Alouettes.
“We’re truly excited and committed to working with a brand as prestigious as the Montreal Alouettes. There are many challenges we are eager to tackle as a team to make a difference for football in Quebec and to promote Montreal as a football town. With this agreement, we will work together on strategic initiatives to position the Alouettes organization as a leader in Canadian professional sports,” said Bernard Asselin, President and Chief Operating Officer at Bleublancrouge.
The agency was recruited to provide creative and branding services to tackle, among other things, the stadium experience, by putting in place an integrated marketing-communications strategy. This partnership is based on collaboration, innovation, respect and honesty—with the fans at the centre of the equation.
“The Montreal Alouettes are delighted to add Bleublancrouge on-side,” said team COO Mark Weightman. “Our organization has much to gain from the agency’s branding and marketing strategy expertise. We are confident this partnership will ensure the success of our marketing initiatives moving forward.”
About Bleublancrouge
Bleublancrouge is a Montreal based full-service marketing communications agency. Recognized as one of Canada’s most creative agencies, Bleublancrouge has earned its place among the top ten agencies in the country. Its clients include Quebec Toyota Dealers, Bristol Myers Squibb, Air France, Loto-Québec, Saputo, and many others. For more information, visit http://www.bleublancrouge.ca/en.
About the Alouettes
The Montreal Alouettes have a rich history going back to 1946 when they were founded. Seven-time Canadian Football League champions, the organization won the Grey Cup in 1949, 1970, 1974, 1977, 2002, 2009 and 2010. They play their home games at Percival Molson Memorial Stadium on the edge of Mount Royal.
