MontrealAlouettes.com
MONTREAL – Montreal Alouettes owner Bob Wetenhall announced today his selection for the new President and Chief Executive Officer of the franchise.
PHOTOS: MARK WEIGHTMAN NAMED PRESIDENT AND C.E.O. »
“This selection from inside pleases me to recognize someone who has contributed so much to the success of our franchise, rising from an intern to the CEO. In recent years he has worked closely with me to achieve the consistent goals of my family with the Alouettes, institutionalizing the team in Montreal, truly being of real service in our community, and winning on the field. We are delighted to have found an individual to run the franchise with his knowledge, quality and dedication to the community.”
“I feel extremely proud and fortunate to have been named President and C.E.O. of this organisation, and would like to thank Bob Wetenhall and his family for this opportunity, and for their confidence in me. I intend to lead our organisation into the next chapter of its evolution by building on an already very strong foundation, which is based on fundamental principles such as excellence on the field, community engagement, strong partnerships, an exciting game experience, proximity and accessibilty to our fans, sound management, and especially a team of passionnate and driven employees,” declared Mark Weightman.
“Moving forward we will continue to focus on our relationships with our partners, develop new initiatives by which our organisation will contribute to the development of amateur football in Quebec, and build the Alouettes brand by continuing to develop our fan base and creating a closer, stronger relationship with football fans throughout Quebec. The future of football in this province, as well as that of our team, is very bright and I anticipate great success for many years to come” added the new President and CEO of the Montreal Alouettes.
Weightman has spent the last 18 seasons with the Montreal Club after debuting his sports career with the CFL’s Baltimore Stallions in 1995. Appointed as the Club’s Vice-President of Operations & Events in 2002, Weightman achievements include overseeing the 2008 Grey Cup festival and events presented in Montreal, as well as the expansion projects at Percival Molson Stadium in 2003 and 2010.
Mark was named Chief Operating Officer in 2012, and has spent the last 18 months reshaping the organisation’s business operations. Among the main achievements during this period, the Club has completely restructured its fan services group to provide an added focus on customer service and personal client relationships, rebuilt is partnerships group by recruiting experienced executives to modernize the Club’s partnership initiatives, and expanded the Club’s marketing and social media team in order to increase the team’s efforts in new media platforms to create and nurture relationships with the Club’s fan base.
Born and raised in the small Laurentian community of Saint-André-d’Argenteuil, Weightman holds a Bachelor of Commerce degree with a major in marketing from Concordia University and a MBA from UQÀM.
