MontrealAlouettes.com
MONTREAL – After four years heading up Bleublancrouge, the Montreal marketing communications agency, as President and COO, Bernard Asselin has decided to follow his passion for sports. He will join the Montreal Alouettes as CMO, Vice President Sales. In this newly created position, he will be responsible for branding, marketing, sales and fan experience for the Montreal sports organization founded in 1946.
“With his success at RDS, Bell, The Gazette and Bleublancrouge (the Alouettes’ advertising agency), Bernard is the ideal candidate to drive our company’s innovation and superior experience offering,” said Mark Weightman, Alouettes’ President and CEO.
“By growing the Quebec Toyota Dealers Association account and doing an exemplary job managing the company, Bernard fulfilled and even surpassed his mission to build a world-class organization. We are very happy that in this new chapter, our close relationship with Bernard, which has already lasted almost 20 years, will continue. He will once again be our client after having been before at RDS and at The Gazette newspaper,” added Sébastien Fauré, Bleublancrouge’s CEO.
A gradual transition phase is already underway to enable Bernard to assume his new position full time as of December 1. Until then, he will continue to provide superior service to Bleublancrouge clients and support his colleagues at the agency.
About Bleublancrouge
Bleublancrouge is a Montreal-based integrated marketing communications agency recognized as one of the 10 most creative in Canada. For more than 30 years, Bleublancrouge has set itself apart with its local, national and international campaigns which change the course of things. Its clients include Ubisoft, Air France KLM, Bell Media, Pendopharm, VitroPlus/UniglassPlus, Loto-Québec, PPG (Sico) and the Quebec Toyota Dealers Association. Visit http://www.bleublancrouge.ca/en to explore new territory in the world of communications.
About the Alouettes
Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed seven times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010) a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.
