The Alouettes join Procure to support the fight against prostate cancer
Montrealalouettes.com
Montreal – Thanks to last year’s successful BOWVEMBER campaign, which featured players from the Impact, the Alouettes and the Canadiens as ambassadors, PROCURE was able to bring together 21 Quebec celebrities this year, all of whom share a common goal: to win the fight against prostate cancer. Three-time Olympic gold medalist Charles Hamelin and Canadiens Alumni Gilbert Delorme join Montreal Impact player Evan Bush, Impact president Joey Saputo, Montreal Alouettes player Marc-Olivier Brouillette and Alouettes president Mark Weightman as 2015 ambassadors.
Pénélope and her father Winston McQuade collaborated with Quebec designer Luko Marion to create the 2015 edition of the bow tie. This collector’s piece is on sale now for only $35 at bowvember.ca as well as select stores across Quebec—including Greiche & Scaff, Bovet, Harry Rosen, L’Autre Couture, Aubainerie, Caleçon vos goûts, Jack & Jones, Bestseller, JAF prêt-à-porter, and Hachem—in an effort to raise $350,000 in the fight against prostate cancer.
To mark Prostate Cancer Awareness Day in Quebec as well as International Men’s Day on November 19, PROCURE is encouraging all Quebecers to wear the BOWVEMBER bow tie and share their photos on social media using the hashtag #bowvember. Montrealers are invited to support the cause by purchasing a special $30 ticket for the Montreal Alouettes game on November 8, for which $10 will be donated to PROCURE by entering the promo code PROCURE15. They can also join the BOWVEMBER ambassadors on November 12 at Hotel Nelligan for PROCURE’s Bow Tie Affair fundraising soirée.
