Montreal Alouettes and Budweiser remain partners
Montreal, May 5, 2023 – When you think of football, you should think of Budweiser. The Montreal Alouettes announced on Friday that they are continuing their partnership with Budweiser, who remains a major partner.
Budweiser will be the official title sponsor of the September 15 game against the Toronto Argonauts. A BMX halftime show will be featured on the field, and beer will be available for $5 before the game during happy hour.
“We are extremely grateful for the continuous support that Budweiser offers us,” said Brian Weightman, Senior Director, Corporate Sales and Partnerships for the Montreal Alouettes. “Our fans will be the big winners once again, as they will be able to take advantage of Budweiser’s in-stadium offering in order to cool off on hot days this season. The connection with our team is a natural one.”
“Budweiser has a long-standing relationship with the exciting game of football, and it remains a great occasion for family and friends to get together over a beer to share their love of the sport and to celebrate their favourite team. Budweiser has been a long-time supporter of the Montreal Alouettes and we are proud to continue this partnership and to continue to share many cheers together”, says David Sheedy, Senior Director Mainstream, Marketing at Labatt Brewing Company Limited.
About Budweiser Canada
Budweiser – the King of Beers – has been brewed since 1876 under the highest quality standards. Brewed in Canada for more than 35 years, Budweiser uses only the finest ingredients without any artificial ingredients, additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. As the perception of no- and low-alcohol beer evolves and the category continues to grow, the iconic Budweiser now also offers a new beer to meet consumers’ ever-changing preferences: Budweiser Zero.
About the Montreal Alouettes
Founded in 1946, the Montreal Alouettes possess a rich history. The organization has had its name inscribed seven times on the Grey Cup (1949, 1970, 1974, 1977, 2002, 2009, 2010), a trophy awarded yearly to the champion of the Canadian Football League. They play their home games at Percival Molson Memorial Stadium, on beautiful Mount Royal.
